At the beginning of August 2014, many were surprised to learn about the existence of an obliving marathon, which aims to combat a rare disease - amyotrophic lateral sclerosis. Within this marathon, people are poured water and donate funds to charitable foundations.
Ice betting is between the caller and three (or one) called. According to classical conditions, the caller must pour a bucket of ice-cold water onto himself (and donate $ 10 to fight amyotrophic lateral sclerosis) or accept defeat (and give $ 100 to the fight against the disease).
The contestant must put the appropriate video on YouTube and Facebook, providing him with the special code word #IceBucketChallenge (“ice bet”). With the help of this word, the next brave can find other lovers of cold douche.
"Ice betting" is considered an American (or at least Anglo-Saxon) invention. However, few people know that well-known people in Russia can consider themselves the real "ancestors" of the charity marathon, namely, the lovers of dipping into an ice-hole - "walruses".
Journalists started talking about the “ice bet” for the first time after it was adopted by brave firefighters in Florida, who began to pour cold water in favor of the National Foundation to support the families of dead firefighters. It was firefighters who “launched” the virus into social networks: in May 2014, a group of firefighters from the US capital posted a video on the network, where they poured ice on water from a fire hose onto a dispute. The video became viral, but the management of the unit did not appreciate the good intentions of the subordinates and fined all participants for using the service equipment in an inappropriate way.
However, the “ice bet” gained real popularity after it began to be concluded by professional TV presenters and athletes. On June 30, 2014, the leading TV programs “Morning Drive” on the American TV channel for golfers were poured over with icy water live. Following them, the "virus" was picked up by other lovers of the morning show. On July 15, a bucket of ice water was poured by the host of a major NBC television station, Matt Lauer. The initiative was picked up by golfers and cricketers, who "infected" the population of New Zealand with ice betting. Residents of this country began to pour themselves in mid-July 2014: the anti-cancer funds received massive donations, which no one expected in the summer months.
The “ice bet” came out at the beginning of August, when famous actors and representatives of the American elite began to take a shower of water. The first to respond to the request were the rugby and American football players, who poured on the stadiums (and sometimes whole teams). However, the initiative was truly famous after the widow of Robert Kennedy and the mother of many children, 86, Katherine Kennedy, called on US President Barack Obama.
The head of the American state did not shower in public, but could not ignore the bet. An anonymous representative of the White House told the Boston Globe newspaper that the head of the American state would donate $ 100 to the fund to combat amyotrophic lateral sclerosis. Former US President George W. Bush did something different - he not only poured cold water on him, but also called his old opponent Bill Clinton to the contest. The dubs became popular with American diplomats: the US State Department's favorite Russian TV presenters even issued a special letter in which they strictly did not recommend that employees of a rank from the ambassador and above arrange public douches.
According to the newspaper The New York Times, in the period from July 1 to August 13, more than a million people took part in an action to combat amyotrophic lateral sclerosis. The network has 1.2 million videos with the corresponding marker. On Twitter, the stock was mentioned more than 2 million times. Several publications at once dubbed the Harlem-sheyk of this summer.
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